Cookies
ZhiQi, LLC Cookies Policy
1. Introduction
ZhiQi, LLC (“ZhiQi”) is committed to protecting your personal information and ensuring your experience with us is as safe and enjoyable as possible. This Cookies Policy should be read in conjunction with our Privacy Policy (which can be read here) and our Terms of Use (which can be read here). Our Cookies Policy explains how and why we use “cookies” within our website, software, or other services.
What Are Cookies?
Cookies are small amounts of information in the form of text files sent by websites to computers, mobile phones, or other devices when you visit a website or use a mobile application. Although cookies do identify a user’s device, cookies do not personally identify users. Cookies allow companies to do various things, such as: tailoring content, personalizing website visits, and ensuring the security of any online experience.
Cookies typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a randomly generated unique number or other value. Cookies cannot be used to run programs or deliver viruses to your computer. Additionally, mobile devices may use other tracking files which are similar to cookies (for example iOS devices use Apple’s ‘identifier for advertisers’ (IDFA) and Android devices use Google’s Android ID). In the context of tracking within ZhiQi, the concept of a cookie will include a mobile device identifier for the purpose of this Cookie Policy. Cookies may come in different formats.
Session cookies are temporary cookies that remain in your browser until you leave a website. Persistent cookies remain in your browser for a longer period of time. Third-party cookies are cookies that are loaded onto your browser by third-parties. Third-party cookies are usually a type of persistent cookie and are stored until you delete them or they expire based on the time period set in each cookie.
Our Use of Cookies
ZhiQi uses cookies to distinguish you from other users, including, potentially, mobile device identifies. This helps us to improve ZhiQi’s website and provide you with the best user experience possible. Please be aware that cookies may be used on ZhiQi’s website whether or not you have created an account or submitted information to us. We may use the following cookies:
1. Strictly Necessary Cookies. These are cookies that are required for the operation of ZhiQi’s website, such as to enable you to log into secure areas and access different features.
2. Performance Cookies. These cookies recognize and count the number of ZhiQi users and to track user navigation and ZhiQi interaction/behavior. This information is used to improve the way ZhiQi’s website function.
3. Functionality Cookies. These cookies recognize when you return to ZhiQi’s website, enable personalized content and recognize and remember your preferences.
4. Targeting Cookies. These cookies record your visit to ZhiQi’s website, including the individual pages visited and the links followed.
5. Third-Party Cookies. Some of the persistent and session cookies used by ZhiQi’s website may be set by us, and some are set by third-parties who are delivering services on our behalf. For example, we use Google Analytics to track what users do on ZhiQi’s website so we can improve the design and functionality.
Generally, the strictly necessary cookies and some performance and functionality cookies only last for the duration of your visit to a website or expire when you close out of ZhiQi’s website: these are known as ‘session cookies’. The functionality cookies and some targeting and performance cookies will last for a longer period of time: these are known as ‘persistent cookies.’ We use session and persistent cookies for the following reasons:
- Authentication, Personalization, and Security. Cookies help us verify your account and device and determine when you are logged in, so we can make it easier for you to access ZhiQi’s website and to provide the appropriate experiences and features. We also use cookies to help prevent fraudulent use of login credentials and for security purposes.
- Performance and Analytics. Cookies help us analyze how ZhiQi’s website is being accessed and used, and enable us to track performance of ZhiQi’s website. For example, we use cookies to provide insights regarding ZhiQi’s website performance, such as page views, conversion rates, device information, visitor IP addresses, and referral sites.
Third-Party Cookies
When you use ZhiQi’s website, you may also receive cookies from third-parties. The information collected by such third-party cookies is governed by their privacy policies. We may use third-party cookies for the following reasons:
1. To allow our business partners to perform analytics and collect information and serve you advertisements.
2. To share information with third-parties to gain insights and marketing information based on how you use ZhiQi’s website.
3. To provide to social networks to better understand how users interact through the Internet.
4. To optimize ZhiQi’s website.
5. To remember your user preferences and logins.
Lawful Basis for Cookies Used
We use cookies to ensure that ZhiQi’s website functions as intended and to provide you with any services that you may have requested. Additionally, we use cookies based on your consent, where required by law, as stated within the Privacy Policy.